Augmented Reality – Beyond the WOW and Gimmick

Augmented Reality – Beyond the WOW and Gimmick

Do you remember what Erica Albright, the young Zuck’s girlfriend, said in one of the ‘Social Network’ movie scenes? She brushed him off with ‘Good luck with your video-game’ when he already had a billion-dollar concept that would later change the entire social media landscape and the way we communicate with each other.   […]

 

Will Wearables Increase Our Productivity?

Will Wearables Increase Our Productivity?

I’ll admit it: my personal experience with wearable technology is limited to FitBit, which tracks my daily physical activity and uploads it to an online fitness program. But recently, the University of London took wearables to a whole new level. In partnership with Rackspace, it conducted a one-month trial with 120 participants at marketing firm Mindshare to assess if wearables could in fact boost employee productivity. […]

 

Your digital footprint can say a lot about your health. Clariture leverages that for healthcare advertising

Your digital footprint can say a lot about your health. Clariture leverages that for healthcare advertising

Healthcare providers are looking for ways to connect with potential patients on the web, on mobile devices, and through social channels. And San Francisco-based Clariture is ramping up to fill the need. Clariture’s platform uses social media and patient data to find people who are likely to respond to a healthcare provider’s […]

 

How Wearable Tech will Redefine the Future of Marketing

How Wearable Tech will Redefine the Future of Marketing

We have all heard, seen or used Wearable Tech gadgets that have started entering our daily lives. Just like radio, internet and mobile phones, Wearable Tech gadgets hold immense potential and will create new challenges for all of us. Here, I have highlighted 5 changes that marketers will face […]

 

Heidegger’s Marketing Secrets: What German Philosophers Know About Selling TVs

download (80)Heidegger’s Marketing Secrets: What German Philosophers Know About Selling TVs According to two Danish strategy consultants, that was a lost opportunity. Gadamer’s hermeneutics aren’t only useful for understanding existence, argue Christian Madsbjerg and Mikkel Rasmussen; they offer insight into commercial questions as well. The two believe that Gadamer, his […]

 

6 Personality Types to Ban From Brainstorming Sessions

6 Personality Types to Ban From Brainstorming Sessions

If you’ve ever participated in a brainstorming session that yielded fewer ideas than anyone would have liked, a lack of creativity might not have been to blame. Certain disruptive personality types could have doused the idea generation process instead, say Mitchell Rigie and Keith Harmeyer, authors of “SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas.”  Rigie and Harmeyer, who each have about 25 years of experience working in advertising and marketing, say collectively they’ve participated in several thousand brainstorms and several years ago set out to research brainstorming best practices. Here are six kinds of people you want to keep out of your next creative huddle.  […]

 

11 useful Tricks to Improve Creative Thinking

11 useful Tricks to Improve Creative Thinking

In this very competitive society we live in, the need for creative thinking is now more in demand more than ever. Both the corporate and organizational landscape require creativity from their staff and employees, may it be to come up with superbly packaged products, enticing marketing campaigns, innovation breakthroughs or as trivial as solving daily challenges in the workplace. Creative thinking is not for the artistic people alone. People who work in other fields need to fire up their creative thinking to get out of the rut called “creative block.”

Creative block is a phase when an individual seems not able to conjure a creative idea, or because he thinks not creative. That’s not true! Everybody can be creative but like everything you need to practice it. To work out you brain and to get out of this stagnation, applying a few but useful tricks should get your creative juices flowing.  […]

 

Don Draper Is Dead: Why Growth Hack Marketing Is Advertising’s Last Hope

offthemedia-1We have a certain image of what great marketers should look like. David Ogilvy with his pipe, Don Draper with his whiskey, Alex Bogusky on the cover of Fast Company.

Of course, each of these embodied their own era in their own way. But look at the last crop of billion-dollar brands, which in the last half-decade rose from nothing to ubiquity: Facebook, Zappos, Airbnb, Square, Uber, Evernote, Spotify, Twitter, Dropbox.  […]

 

How In-store Mobile Users are Forcing POP to Go Digital

How In-store Mobile Users are Forcing POP to Go DigitalIt seems mobile users aren’t content to just spur on the digital revolution online. Their in-store behavior is also forcing brick-and-mortar retailers to rethink their in-store marketing methods. One area in particular is point-of-purchase displays. Shoppers want more than slick branding and eye-catching end caps. They want more […]

 

> Digital Media Usage Worldwide Gaining Momentum With iGens, Millennials and GenXers

/> Digital Media Usage Worldwide Gaining Momentum With iGens, Millennials and GenXersConsumer digital media usage worldwide is on pace to grow 11.8% in 2013, driven by double-digit gains in time spent with 14 of the 21 online, mobile and other digital media channels analyzed in a new report by PQ Media. Surging global demand from iGens, Millennials and GenXers for online and mobile video, social media and games, as well as over-the-top (OTT) video will boost consumer digital media usage this year to an average of 6.0 hours per week, according to PQ Media’s Global Consumer Usage of Digital Media Forecast 2013-17.  […]

 
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